Luxury Hospitality
Global Travel & Tourism
+127%
Above Pre-Migration Baseline
Verified Data: Search Console
"GSC data confirms a textbook U-shaped recovery—a sharp drop at migration, a decisive inflection point at intervention, and a sustained upward climb that eclipsed all prior traffic records."
01
The Friction
A botched CMS migration wiped out 60% of non-brand organic traffic overnight. Broken canonical chains, demolished silo architecture, and zero structured data left Google with no coherent entity to rank. Revenue stopped.
02
The Execution
I ran a forensic migration audit: rebuilt the full URL mapping logic from scratch, corrected every broken canonical, and restructured topical clusters to re-establish topical authority. Then, injected Travel and Local Business schema across all commercial offerings. It was a controlled, comprehensive rebuild.
Ready for similar outcomes?