Luxury E-Commerce
Enterprise Apparel Brand
+340%
YoY Non-Brand Organic Impressions
Verified Data: Search Console
"GSC data shows a near-vertical impression spike within weeks of deployment, the direct result of reclaiming crawl budget and aligning the site architecture with buyer intent."
01
The Friction
Faceted navigation had silently generated 200,000+ duplicate, parameter-driven URLs, bleeding crawl budget and pushing high-margin category pages out of Google's index. Revenue-driving pages were invisible. The site was ranking for nothing.
02
The Execution
I executed an end-to-end restructure: cut the indexable URL surface down to what mattered, canonicalized duplicate facets, and mapped top-level categories to actual commercial intent. Once the technical friction was cleared, Googlebot prioritized crawling the pages that actually move product.
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